Serving Santa Clara and Alameda County
Call Us! (408) 235-8977

Prima Loan Service – San Jose – CA


[lptag business_name] and Your Privacy

Thank you for visiting our web site. We know that privacy is an important issue for our visitors and we want them to know that we take privacy seriously. Please take a minute to review our privacy policy, which describes what types of personally and non-personally identifiable information we collect from visitors; the purposes for which we use this information, and to whom and under what circumstances we disclose this information.

The Collection of Information

When visitors access this website, we may automatically collect non-personally identifiable information about them, including, among other things, the links visitors use to arrive here, the domain and host from which visitors access the Internet, the type of web browser that visitors use the type of operating system in use, IP addresses, and the number and frequency of visitors who visit various pages of our site.

We only collect personally identifiable information about visitors when they voluntarily submit it to us. For example, we ask for information when a visitor registers for a service or event or applies for a loan at this website. We may also ask for a visitor’s name and e-mail address if the visitor wants to submit a question to us via e-mail message, utilize e-mail features, or subscribe to a newsletter, e-mail alert, or other e-mail subscription service.

Use of Information

We may use non-personally identifiable information collected from visitors to [lptag business_name] to conduct reviews of our site, to guide decisions about the development of [lptag business_name] and to provide an enhanced online experience for our visitors. We may also use such information to identify, on an aggregate basis, general trends that may, for example, assist us in determining how to work with lenders to provide a wider array of products.

We may use personally identifiable information collected from visitors for any of the following purposes: (1) to answer visitors’ questions, (2) to provide services, newsletters, and other information that visitors specifically request or register for through our Web site, (3) to develop and improve [lptag business_name], (4) to protect the security and integrity of [lptag business_name], or (5) for internal business purposes.

Disclosure of Information

[lptag business_name] may transfer or otherwise disclose the information it collects from its web site visitors to contractors, consultants, and other service providers, if the disclosure will enable that party to perform a business, professional, or technical support function for the visitor to this website. For example, we may use service providers to offer customized search capabilities, to help provide services and information upon a visitor’s request, or to improve the performance of [lptag business_name]. We require these service providers by contract to keep any personally identifiable information visitors provide to [lptag business_name] confidential.

[lptag business_name] may also transfer or otherwise disclose personally identifiable information (1) in response to judicial process, (2) to protect against or prevent actual or potential fraud, claims, or other liability, (3) to provide information to law enforcement agencies or in connection with an investigation on a matter related to public safety (as permitted by law), or (4) if required to do so by law.

As such, our business is to put mortgage brokers and lenders in touch with you to fulfill this service. When you fill out the form on our website, you consent to being contacted by one or more service providers.

This website collects information from new and existing customers at various points throughout the website. Only with your consent, we may share this information to work with trusted third party business partners who may contact you to subscribe to or use their products. We work with various trusted companies in the loan, insurance and credit industries. Trusted companies are companies defined as adhering to our strict agreements and protect your personal information from distribution, loss, theft and misuse.

We may use the information that we collect from you in several ways. We will only do so if you authorize us to, and our service providers are bound by agreement with us to honor your request. First, we, or a third party advertiser with which we have contracted (“Advertiser”), share your registration information with the appropriate service provider in order for these service providers to contact you. We might also use the information to enable us, or one of our service providers, to notify you of special offers available to consumers, and for other, similar purposes. You can control whether you receive such e-mails by following the instructions on this website, and we will make every reasonable effort to honor your request. We may also use the information you provide to allow us to contact you for administrative purposes, for example, to tell you about changes to our privacy policy.

We may also use certain information that you provide in order to present you with advertising that you may find interesting. This advertising may be on the website itself or through promotional emails from us or the Advertiser. This benefits both of us. It benefits you because you see advertising that may actually be interesting to you, rather than annoying. It benefits us because advertising helps us pay the bills, and we can charge our advertisers more if they know that their ads will be seen by somebody more likely to find them useful.

[lptag business_name] may sell or rent personally identifiable information to a third party other than our lending institution affiliates or any acquirer as discussed below, such as the Advertiser. Also, we may aggregate personal information from all of our users and provide that information in the aggregate to other parties, including Advertisers, for marketing and promotional purposes. However, if we do so, that information will not be in a way that will allow any third party to identify you personally.

[lptag business_name] must cooperate with legal authorities, and may in some circumstances be required to disclose personally identifiable information in response to requests from law enforcement authorities, or in response to a subpoena or other legal process. We don’t expect this to happen, but if it does, we will provide only the information required. We can also turn over information about you if we believe we must in order to prevent a violation of the law, and by accepting this policy, you consent to our right to do so, in our sole discretion. You also consent to our disclosing information about you in the course of legal proceedings if we are legally required to do so, if we reasonably believe that doing so may mitigate our liability, or if doing so will assist us in enforcing our legal rights.

At some point, [lptag business_name], may have related companies, merge with, or be acquired by another company. When that happens, then we may disclose to them the information you have provided to us, in which case we will request them to abide by this policy. We may also disclose some information to a potential acquirer, although such disclosure would be subject to restrictions on use.

[lptag business_name] shall not be responsible or liable for any products, services, information or other materials displayed, purchased, or obtained as a result of any information or offer in or results of any kind obtained in connection with this website, including, without limitation, any agent referrals, loan recommendations, application, approval, pre-qualification, loan or interest rate analysis. Nothing on this website contains an offer, promise or otherwise, either to make a specific loan or that any participating lender or broker will make any loan for any purpose or on any specific terms.

In no event shall [lptag business_name] be liable to anyone for any delays, inaccuracies, errors or omissions with respect to the information or the transmission or delivery of all or any part thereof, for any damage arising therefrom or occasioned thereby, or for the results obtained from the use of the information. The entire risk as to the accuracy, adequacy, completeness, currentness, validity and quality of any information is with the user.

[lptag business_name] works to maintain the highest professional standards of confidentiality and integrity.


A “cookie” is a small text file that is placed on the hard drive of a visitor’s computer. We use cookies for several purposes such as (1) to provide better service and a more effective web site, (2) to facilitate interaction with visitors’ browsers, (3) to collect non-personally identifiable data, (4) to recognize visitors when they return to our website, and (5) to enable visitors to save data to view later. To view stored data at a later time, however, visitors must generally access this website from the same personal computer that they originally provided the data.

Most browsers are initially set to accept cookies to store information. Visitors are always free to decline cookies, but in doing so they may not be able to use certain features on this website.

Other Web Sites/Linked Third Parties

This website may contain links to third party web sites. Our privacy policy does not apply to these linked sites. In addition, [lptag business_name] does not endorse and is not responsible for the privacy practices or content of any of the linked sites. We generally have no control over the way in which the sponsors of the third party sites collect and use information. Therefore, we recommend that visitors review the posted privacy statements on any web site they visit.


We maintain physical, electronic, and procedural safeguards to maintain the confidentiality, security, and integrity of visitors’ personally identifiable information.

We allow access to personally identifiable information only to persons and entities engaging in activities permitted by this privacy policy.

Although we strive to maintain the highest standards of privacy, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. [lptag business_name] cannot guarantee or warrant the security of any information visitors transmit to us and visitors do so at their own risk.


We reserve the right to revise or change the terms of the [lptag business_name] privacy policy in the future to reflect modifications to our site. To ensure that visitors are aware of our current privacy practices, we recommend that they check this site periodically. We will not materially change how we handle previously collected personally identifiable information without providing notice and choice as to how we use this information.